Hatta New World Co Ltd is gearing up for stronger
growth across its business segments, buoyed by
its decades-long expertise in the luxury sector
alongside new initiatives to bolster demand.
According to Chang Hatta, founder of Hatta New World,
2024 was a year of milestones for the company, having
launched a new e-commerce platform and a bespoke
jewellery design service.
“Business has been stronger with a significant increase
in sales revenue compared to last year,” noted Chang.
A resurgence in the upscale jewellery sector in 2024,
driven by solid demand from high-net-worth individuals and
a growing interest in unique, top-quality pieces, also boded
well for the company.
Hatta New World also faced challenges arising from
fluctuating gold prices, evolving consumer behaviours and
increasing competition.
“To address these, we focus on creating exclusive,
limited-edition collections that showcase exceptional
craftsmanship and rare gemstones,” continued Chang.
Asia – particularly China, Japan and Southeast Asia – is
fuelling robust demand for high-end jewellery. Meanwhile,
young, affluent consumers who favour one-of-a-kind
jewellery pieces, are also driving sales.

In addition, Hatta New World capitalises on social media,
influencer partnerships and exclusive events to effectively
engage with today’s increasingly discerning buyers.
“The luxury market is currently seeking jewellery that is
both stylish and meaningful,” shared Chang. “Designs that
feature rare coloured gems like emeralds, rubies, sapphires,
Paraiba tourmalines and hackmanite stones are highly
coveted. Bespoke pieces that tell a story or have a unique
history are also trendy